New Year's
Eve 2024

Countdown Sponsor

Whether you were celebrating at home or in-person, this was the one event of 2023 you didn't want to miss: New Year’s Eve in Times Square. Centered around incredible experiences, can't-miss entertainment, and live performances broadcast in over 200 countries, this was one of the biggest parties in the world, enjoyed by over one billion people. This global extravaganza wouldn't have been possible without our amazing sponsors.

Check out our NYE 2024 Sizzle below featuring highlights from this year's event. Cheers to 2024!

New Year's Eve 2024

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COUNTDOWN TO THE 2025 Ball DROP

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Got
Questions?

Perfect, we’ve got
some answers!

WHAT’S THE HISTORY OF NEW YEAR’S EVE IN TIMES SQUARE?

Revelers have been celebrating New Year’s Eve in Times Square since 1904. To learn more about the celebration’s history, check out Times Square’s official website.

HOW MANY PEOPLE WATCH THE BALL DROP IN TIMES SQUARE?

Typically, over 1 million people gather in the heart of Times Square to celebrate the New Year in-person. Additionally, over 1 billion people watch the Ball Drop from home, making this the #1 event you don’t want to miss!

WHO’S LEADING THIS YEAR’S EPIC COUNTDOWN TO MIDNIGHT?

Kia is our Official New Year’s Eve 2024 Countdown Sponsor! Kia will be counting us down to midnight along with over a BILLION people worldwide. Although the New Year celebrations begin at almost every hour around the globe, New Year’s Eve in Times Square is the most-watched NYE event!

WHAT TIME DO THE FESTIVITIES BEGIN?

The celebration will begin around 6PM EST. To kick off the festivities, the famous Times Square New Year’s Eve Ball will be raised to the top of the pole at 1 Times Square (Broadway at 43rd Street). At exactly 11:59PM EST, the Ball will make its 60-second descent down the flagpole to signal the start of the New Year.

HOW MUCH CONFETTI IS DROPPED IN TIMES SQUARE?

More than 1 TON of confetti is dropped in Times Square BY HAND to ring in the New Year!

HOW CAN I BE PART OF THE FUN?!

Glad you asked! You can join us in-person in the heart of Times Square or watch on television & online along with over 1B other revelers. To see the action with your own eyes, check out Times Square’s official website.

In-Person:
The Annual New Year’s Eve celebration is a free event open to everyone on a first-come, first-serve basis.

At Home:
You can watch the New Year’s Eve Ball Drop on TV & online through the live-streamed webcast above.

Thank you to our 2024 sponsors

NewTradition - KIA
NewTradition - Cash App
NewTradition - Coca-Cola
NewTradition - Fontainebleau
NewTradition - Living Proof
NewTradition - Paramount+
NewTradition - Smartwater
NewTradition - Spotify